On July 13, 1937, Vernon Rudolph began making yeast-raised doughnuts in a rented building in Winston-Salem. He used a secret recipe he had bought from a New Orleans French pastry chef. The name “Krispy Kreme” had come with the recipe, and Rudolph decided to keep it. He initially sold his glazed confections to local groceries, but when people started asking to buy his fresh, hot doughnuts, he cut a hole in the bakery’s wall and began selling them directly to customers.