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On May 7, 1964, President Lyndon Johnson, accompanied by Governor Terry Sanford, visited the home of tenant farmer William David Marlow near Rocky Mount to promote the President’s “War on Poverty” initiative.The 15-minute visit was essentially a photo opportunity to launch Johnson’s tour of Appalachia. There have been questions over the years as to why Rocky Mount was selected, not being particularly close to the mountains, though many have assumed it has something to do with the town’s name.